Join Dane Howard for an in-depth discussion in this video Teasers, part of Pitching Projects and Products to Executives.
(Music playing.)…Tim Barber: As an agency, we are always pitching ourselves and pitching our experience…and pitching our team.…I feel like the important thing when you are pitching yourself is you have to be…incredibly confident, but at the same time very humble.…That kind of mix is the kind of thing that makes a client comfortable.…The confidence says to them, "These guys have been down this right before.…
They know exactly what we're asking of them," and so it alleviates their…concerns on that front.…Then the humbleness says, "Oh, I can work with these people.…They are just like me.…They are smart bunch, but they know what they don't know, and they're willing…to embrace that part."…If you have both of those characteristics, you are going to create a sense of…comfort in the client, and you are going to be more likely to have a…successful pitch.…(Music playing.)……(Music playing.)…Michael Gough: Most of the good stories are around that sense of accomplishment, where you…have come up with an idea for a design, or your team has come up with an idea,…
- Getting and incorporating feedback before the pitch
- Creating a list of key stakeholders
- Deciding on the format of the meeting
- Effective prototyping
- Providing an intimate setting
- Being succinct and staying on-track
- Making the presentation
- Closing the deal
Skill Level Appropriate for all
Q: Where can I learn more about communication skills?
A: Discover more on this topic by visiting communication skills on lynda.com.