Join Drew Boyd for an in-depth discussion in this video Task unification in action, part of Business Innovation.
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White-haired man: Let's apply the task unification…technique to a common household appliance:…a refrigerator.…You begin by listing the product's…internal and external components.…Then you select one of the comonents…and assign it an additional job…in some non-obvious, counter-intuitive way.…We can force an internal component to steal…the job of another internal or external component.…We can also force an external component…to take on additional functions,…or we can imagine any of our components…taking on a completely new task…in addition to its current one.…
Using function follows form, ask yourself 2 questions.…The first question is, should we do it?…What would be the benefits of a refrigerator…with this new configuration?…Who would want it and why?…If you identify some benefit,…you ask yourself the second question,…can we do it?…Is it feasible to make a refrigerator…that delivers this benefit?…You try to modify and improve the concept…to yield an innovative idea.…Here is our component list: compressor,…the door, door handle, shelves, drawers,…
In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- What is innovation?
- Understanding the myths about creativity and barriers to innovation
- Understanding the characteristics of innovative products and services
- Using the five techniques of Systematic Inventive Thinking
- Creating new services and processes at work
- Running innovation workshops
- Involving customers in innovation
- Mastering innovative thinking<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.