Join Drew Boyd for an in-depth discussion in this video Subtraction in action, part of Business Innovation.
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Let's try our hand at the subtraction technique.…For this exercise,…you're going to practice on a product…that you're familiar with,…a household refrigerator.…In fact, we'll use this same product…throughout the course on all five techniques…so you can see how they differ.…To use subtraction,…you start by listing the components of the refrigerator.…With the subtraction technique,…remember that you list only the internal components,…and by internal,…I mean any component that is directly connected to…or a part of the refrigerator,…those things under the manufacturer's control.…
The components would include the compressor,…the door,…door handle,…shelves,…drawers,…ice maker,…light bulb,…and temperature control.…Notice that we just list the big components,…not every little tiny one.…Write these on a flip chart or white board…if you're working with a team of colleagues.…So what about things like food?…That's part of the refrigerator, isn't it?…We would consider that an external component,…and you'll see how some of the techniques…
In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- What is innovation?
- Understanding the myths about creativity and barriers to innovation
- Understanding the characteristics of innovative products and services
- Using the five techniques of Systematic Inventive Thinking
- Creating new services and processes at work
- Running innovation workshops
- Involving customers in innovation
- Mastering innovative thinking<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.