Join Lorrie Thomas Ross for an in-depth discussion in this video Story selling, part of Insights from an Online Marketer.
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Jeff Layton: How important is story to marketing, having a story?…Lorrie Thomas Ross: I call it story selling. It's a great question.…Storytelling is a way to really take your--the kind of cold interface that we…have online--because we are behind our keypads or on our mobile devices--and when we can…have a little more story, it's really where the connections happen.…Think about when you are sharing something in the news.…
Usually you are sharing it because of that story, or you read something in the local media.…Well, sometimes that's a story that was pitched by a public relations…professional or an employee of an organization.…Your about page of your website could be a place where you share the philosophy…of the organization, how it was founded, why you are in business.…That messaging is a way that goes into that marketing from the inside out that…we were chatting about, to truly create that realness in that connection.…
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- Encouraging online conversations about your business and products
- Reacting to requests such as "make a viral video…now"
- Selling a story
- Finding success through blogging
- Keeping up with the latest marketing trends
- Starting a career in online marketing