Join Lorrie Thomas Ross for an in-depth discussion in this video Starting a career in online marketing, part of Insights from an Online Marketer.
Jeff Layton: How does one start a career in online marketing?…Lorrie Thomas Ross: First, you want to know what area of online marketing that you want to get into,…and then the best thing you can do is just get experience.…I heard Anthony Bourdain speak years ago.…He actually came and did a lecture in Santa Barbara, where I live, and he was…saying that, just get an internship or be willing to work for free or do…dishes or do something that you can do to get your foot in the door.…I find that in order to build a career in the online marketing world, you need experience.…And you don't have to have necessarily twelve degrees.…
It's still a fairly new industry.…But what you do need to have are some success stories behind you.…And that can mean that helping your dad with his website for his business or…doing social media marketing at your local nonprofit as a way to build your…credentials, offering to do an internship.…But especially in the online marketing world, you can create a lot of positions…
- What is online marketing?
- Encouraging online conversations about your business and products
- Reacting to requests such as "make a viral video…now"
- Selling a story
- Finding success through blogging
- Keeping up with the latest marketing trends
- Starting a career in online marketing