Join Dane Howard for an in-depth discussion in this video Socializing an idea, part of Pitching Projects and Products to Executives.
(Music playing.)…Dane Howard: I once had a mentor tell me that stories build in strength with retelling.…I never forgot this.…Every time you plant an important idea into someone's head, you invite the…opportunity for that story to be told and retold.…When you design for a broad context, you allow that story to build as you move it…through an organization, and allow that idea to grow.…Whether you walk the hallways or listen to your colleagues, the idea is that…it's never your idea.…
Stories build in strength with retelling.…Stories build in strength with retelling.…Michael Gough: Good designers are naturally quite convincing, because all they are…really doing is bringing consensus to things, bringing consensus to the…creation of things.…And that's not as simple as asking everybody what they want and then making it.…You have to understand what that context is.…That context could be things that are completely outside of the room that you're in.…
It's the broader context of who is going to use the thing,…
- Getting and incorporating feedback before the pitch
- Creating a list of key stakeholders
- Deciding on the format of the meeting
- Effective prototyping
- Providing an intimate setting
- Being succinct and staying on-track
- Making the presentation
- Closing the deal
Skill Level Appropriate for all
Q: Where can I learn more about communication skills?
A: Discover more on this topic by visiting communication skills on lynda.com.