- Identify why reputation risk management is important.
- Determine the elements that impact reputation risk management.
- Recognize how to put an incident response plan in to action.
- Explore the fundamentals of the case study involving the Equifax data breach of 2017.
- Examine the important parts of the case study involving Starbucks kicking out customers in 2018.
Skill Level Intermediate
- When you hear reputation, do you picture famous celebrities, companies with a strong logo, or industries that have a bad rap because of problems? Reputation is perception, it's the way I feel about your company or product or service, and whether that feeling makes we want to purchase from you, or jump on social media and complain. My name is Lida Citroen, and I specialize in reputation management and branding, for companies, executives, and professionals around the world.
Today with the growth of social media and all these new technologies, companies must closely protect their reputation. In the past if a customer was unhappy, we could just refund their money or replace the item, but today that unhappy customer can share their frustration with others in ways that cause great pain to our company. In this course, we'll examine a reputation risk management from several angles. We'll breakdown the fundamentals, we'll talk through some real world case studies, and I'll give you some examples of ways you can predict, prepare, and proceed, if you're faced with a reputation crisis at your job.
Are you ready to tackle your next reputation risk head on? Let's get started.