Join C.C. Chapman for an in-depth discussion in this video Publishing content, part of Insights from a Content Marketer.
A crucial part of content marketing is having a schedule, and producing content on a regular basis.…The way you do that is by creating an editorial calendar. Magazines have used them for years.…You need to start thinking like a publisher.…For those of you don't know, an editorial calendar is what you're going to use to plan your next…weeks, months, and years of content.…We always talk about thinking like a publisher. Magazines do this all time; they know what…the next issue is going to be about before they publish it.…So figure out what you want to cover over the next days and weeks, and lay them out in…a simple spreadsheet -- it doesn't have to be anything high-tech -- and figure out what platforms…you're going to publish to, what content you're going to create, and when you're going to publish it.…
Each individual or company has to figure out for them what's the right level of sharing.…The key, though, is to think upfront, what are we not going to talk about.…Having those conversations, especially as an organization, or with your small company, is…
- What is content marketing?
- Getting started with a small budget
- Building a community
- Finding your "human" voice
- Publishing content regularly with an editorial calendar
- Measuring success