Join Tom Geller for an in-depth discussion in this video Preparing your portfolio, part of Freelancing Fundamentals.
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Every time you talk to prospective clients, they'll want to know why they should trust you.…Remember, it's not just money.…If someone does a bad job for them, they might not have the time to get it done right.…So, the stakes are high.…Your past work is one of the strongest ways to show that you're right for the job.…Collecting it in a portfolio is one way to convey this information.…The first step in building one is to have evidence of what you've done.…If you're a writer, a graphic artist or other creative professional whose work…ends up online or on the page, your pieces can go straight into your portfolio.…
If on the other hand, you create works that aren't packaged so well, you'll…have to package them.…For example, a make-up artist could take before and after pictures of clients;…and an architect could include drawings and photographs of the work.…What if you're something like a massage therapist or a business consultant?…In that case, you'll have to devise ways to depict your work that are true,…
A bonus chapter covers common questions freelancers have when entering the field.
- What is freelancing?
- Defining your career goals
- Funding your startup
- Getting licenses, permits, and insurance
- Setting prices
- Finding work through agencies
- Getting referrals
- Working with time and project management tools
- Increasing your rates