Join Judy Steiner-Williams for an in-depth discussion in this video Personalizing your message, part of Writing Email.
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The only way you can personalize your…email message is to understand your audience.…But understanding that audience is the tricky part.…Personalizing your message to someone with whom you…have a strong working relationship is usually easy.…But trying to personalize messages to an individual you don't know or barely…know, or to an audience composed of a variety of readers poses challenges.…These questions need to be analyzed to begin the personalization process.…Who is that primary audience and what is my relationship with that audience?…One person, and is that person known or unknown?…Or a mass group?…Is the reader internal, a co-worker for example,…or external, such as a client or customer?…Also ask, what's the primary purpose of this message?…Do I want just to give information and will my…reader have a positive or negative reaction to the message's content?…Or, am I trying to persuade my reader to take action?…Such as volunteer for a company committee or set up a sales meeting with…a particular client or maybe for the general public to try a new product?…
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- Using email as a communication tool
- Understanding the right time and the right tone to strike
- Crafting strong subject lines and messages
- Respecting confidentiality
- Copying and bcc'ing
- Including attachments<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.