Join Petrula Vrontikis for an in-depth discussion in this video Nine steps to developing a business plan, part of Running a Design Business: Starting Small.
Think of a Business Plan as an anchor, to help you organize, prioritize, and strategize. …By formalizing your ideas for your new business, it's easier to objectively make …both creative, and business decisions as challenges arise. …Developing a business plan is surprisingly similar to developing a …creative brief. Here are the questions to be answered. …What are you best at providing, and why are you the best studio to provide it? …Who are the clients that would find your work most valuable? …Where will your work be seen, and by whom? …How will success be measured? To begin, you'll need to do some research.…
Find other designers that are doing that kind of work you want to do. …Research trends and projections in that area. …Create your own value proposition by defining what you sell, and researching …its market value. Compare what you do to others with the …same creative skills and technical savvy. Can you do it better, cheaper, or faster? …You'll need some trusted advisors. Develop a list of inner circle colleagues …
- Naming and structuring your business
- Keeping records
- Cultivating business relationships
- Hiring employees and subcontractors
- Creating schedules and managing deadlines
- Understanding industry trends
- Avoiding the pitfalls of spec work
- Promoting your business through social media
Skill Level Appropriate for all
Running a Design Business: Designer-Client Agreementswith Terry Lee Stone1h 10m Appropriate for all
1. A Solid Foundation
2. Structure and Form
3. Getting Work
4. Developing Contracts
5. Keeping It Running
6. The Trends
7. Looking Ahead
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