Join C.C. Chapman for an in-depth discussion in this video Measuring success and maintaining relationships, part of Insights from a Content Marketer.
Measuring success is something you have to pay attention to. Even if it's just yourself…doing it, you want to make sure that your time and effort is worthwhile.…Now, the way I advise people to do this is, upfront, figure out specifically how they're…going to measure success, because especially if you're small business, you may not be doing…other marketing efforts. Your content marketing might be the only thing you're doing, and…if you're constantly selling more products, more services, getting more people go through…your door, then it's working.…But then there are tools. You should be looking at Google Analytics, or some other tool of…that sort to see traffic on your Web site; is it going up?…Any of those tools will show you what kinds of content resonates with your audience.…
Perhaps you did a photo essay one day, you did a video the next week, and you did a written…post the following week.…If you start seeing that people are viewing the photography post more, maybe you should do more of those.…
- What is content marketing?
- Getting started with a small budget
- Building a community
- Finding your "human" voice
- Publishing content regularly with an editorial calendar
- Measuring success