Join Tom Geller for an in-depth discussion in this video Marketing beyond your professional network, part of Freelancing Fundamentals.
- View Offline
I've emphasized how essential people are to your freelance career.…They give you guidance, expand your capabilities, and help you get clients; but…your professional network does have its limits, especially if you're moving…into an unfamiliar area.…Let's talk about how to reach an audience if you don't already have…contacts within it.…You'll have to get inside this new group, first by identifying it and then by…gaining allies there.…Here are three ways to do this:…The first has the lowest barrier to entry.…Get to know the unfamiliar field as well as you can through online research.…
Find out who is important in it, where its practitioners hangout, what is…important to them and the terms they use to describe themselves.…You need to know both the subject and the culture surrounding it to get…your foot in the door.…Then find and read active online discussions in that community and contribute…when you feel ready.…Relationships naturally form this way, as you get to know them and they get to know you.…
A bonus chapter covers common questions freelancers have when entering the field.
- What is freelancing?
- Defining your career goals
- Funding your startup
- Getting licenses, permits, and insurance
- Setting prices
- Finding work through agencies
- Getting referrals
- Working with time and project management tools
- Increasing your rates