Join Dane Howard for an in-depth discussion in this video Learning what executives want, part of Pitching Projects and Products to Executives.
(Music playing.)…Dane Howard: A great skill you'll continue to hone, over and over, has less to do about the…creative execution itself, but more about reading people.…I once had an executive that couldn't resist the temptation of just a…simple phrase:…"Hey, you want to see something cool?"…I knew I had his attention.…If you listen to your audience, you begin to understand what they care about.…Leaning what executives want has a lot to do about understanding their…perspective and listening to what they care about.…
Michael Gough: What is the person you're talking to interested in?…What drives them?…It turns out it's probably not pixel-perfect control or a beautiful drop shadow.…In the case of walking into the CEO's office, they're probably a lot more interested…in business performance.…You have to speak their language, or at least you have to understand what it is.…What do they care about?…What makes them to tick?…What are they looking at?…Because it's not the same thing you're looking at.…
You might be looking at a really beautiful rendering and be very proud of…
- Getting and incorporating feedback before the pitch
- Creating a list of key stakeholders
- Deciding on the format of the meeting
- Effective prototyping
- Providing an intimate setting
- Being succinct and staying on-track
- Making the presentation
- Closing the deal
Skill Level Appropriate for all
Q: Where can I learn more about communication skills?
A: Discover more on this topic by visiting communication skills on lynda.com.