Join Lorrie Thomas Ross for an in-depth discussion in this video Investing rather than spending, part of Insights from an Online Marketer.
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Jeff Layton: Do you have any other gems like that where people could be investing rather than…spending their time?…Lorrie Thomas Ross: One of my favorite examples, I often go into organizations and do audits,…whether it's virtual or on-site, and my favorite thing is when I start to see…efforts that people are doing and I hear, "Oh, we take like ten hours a month to…get our email newsletter compiled and everyone contributes," and I say, "Great.…Where does that email newsletter go once it's sent?"…And they say, "What do you mean?" and I say, "Well, after three days, that email…newsletter, if it's not opened, isn't going to be read, most likely, by the person…in their inbox. We can repurpose that content.…
Let's say it's a long newsletter.…We can take the different paragraphs and those can get repurposed as blog posts.…Maybe reword it a little bit to be more conversational in tone to be…appropriate for a blog.…But it's repurposing that content." And I am a California resident and I always…like to talk about recycling, which is good for the planet, but also recycling is…
- What is online marketing?
- Encouraging online conversations about your business and products
- Reacting to requests such as "make a viral video…now"
- Selling a story
- Finding success through blogging
- Keeping up with the latest marketing trends
- Starting a career in online marketing