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- Understanding branding
- Looking at trends and a gallery of brands
- Positioning your brand in the marketplace
- Integrating images and style
- Developing a business promise
- Creating a style guide
- Trademarking your brand
- Tying together the print and web site design for a brand
- Avoiding common mistakes
Skill Level Beginner
The last mistake you want to avoid in branding is discounting the power of the web as a branding tool. Our web communication, search results, social media messages, and more are all part of branding. Remember to integrate the power of the web into your brand. Here's an example of No Obstacles Sport's brand integration. Their blog, called Athletic Obstacles Unlocked, shares tips and advice for their professional target market. The brand voice is further integrated online with social media via Twitter and Facebook.
You can see the design, as well as the profile language, communicates the brand message. The design is consistent with the style guide's colors and logo usage. Whether you're a small business, large corporation, or non-profit, make sure that the people managing your web presence understand your brand. For more information on online marketing, check out my course called Online Marketing Fundamentals in the online training library, here at lynda.com.