Join Tatiana Kolovou for an in-depth discussion in this video Identifying audience value: What's in it for them?, part of Presentation Fundamentals.
Instructor:"Show me the money,"…a term often used when people want to know…the bottom line, or what's in it for them.…An audience comes to you for information…or they attend your session…because their boss said they had to,…or they really want to hear…what your recommendation is.…No matter what their motivation,…you have to communicate the "so what?" right away.…The "what's in it for them?" needs to…come out of your mouth immediately.…To translate your message of value to the audience,…you need to know them on a deep level.…
Do your homework when it comes to audience values.…Research the last set of board meeting minutes…or read through the company's 5-year strategic plan.…What drives them?…Is it success, recognition, profit?…If you're speaking in the corporate sector,…like Katie is, what's in it for the company?…If you present to the CEO,…why should she listen to what you have to say?…Spend time talking to people…who know your audience better than you do.…
Spend time gathering information from them…before your presentation.…
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- Analyzing your audience
- Strategizing for possible audience reaction
- Building credibility with your audience
- Collecting information
- Organizing content
- Designing slides
- Practicing your presentation
- Holding a Q&A session<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.