Join Lorrie Thomas Ross for an in-depth discussion in this video Hiring an online marketer, part of Insights from an Online Marketer.
Jeff Layton: If I wanted to hire someone to help me with my online, what are some of the…traits or qualities I should be looking for?…Lorrie Thomas Ross: It's a great question, and there are so many different types of professionals.…Some professionals are experts in search marketing;…some are experts in social media marketing;…some say they do Internet marketing, and you need to find out more of what that means.…So, what you need to do is understand what holes you have in your business.…And it might be a void in content creators.…Well, then maybe you're finding a copywriter.…
And that copywriter might need to have expertise in your niche area.…Let's say you need help of social media management.…Maybe that could be someone on a small contract basis…that's helping you out.…So, I'd say first and foremost know what you want.…Second even need to look at the experience of the organization. What's the…saying? that you want to be a slow to hire and quick to fire. But you really want…to be slow to hire and find the right organization.…
- What is online marketing?
- Encouraging online conversations about your business and products
- Reacting to requests such as "make a viral video…now"
- Selling a story
- Finding success through blogging
- Keeping up with the latest marketing trends
- Starting a career in online marketing
Skill Level Appropriate for all
Q: Where can I learn more about internet marketing?
A: Discover more about this topic by visiting internet marketing on lynda.com.