Join C.C. Chapman for an in-depth discussion in this video Getting started with a small budget, part of Insights from a Content Marketer.
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The most expensive resource you're going to spending is your time, and that doesn't matter what…size you are, so you always have to think about it.…Upfront, plan out what you're going to be doing.…Figure out how you are going to be measuring success.…Figure out what tools you're going to be using; why you're using those tools,…because if you set up a good strategy upfront, you'll save time and money, no matter how…big your budget is.…And let's face it; the bigger the budget, the more planning you've got to do, because you…don't want to be wasting your money.…
The tools of content marketing constantly are changing.…There are new apps coming out every day, there is new software coming out everyday,…and so thus, there is always something new for you to play with and use.…But let's face it; we've always loved images, we've always loved video, we love audio, we…love the written word,…so the tools you're going to use to create those may change, but the actual content you're creating is not.…Right now things like Facebook and Google+ are very popular for sharing.…
- What is content marketing?
- Getting started with a small budget
- Building a community
- Finding your "human" voice
- Publishing content regularly with an editorial calendar
- Measuring success