Join Lorrie Thomas Ross for an in-depth discussion in this video Getting others to talk about your business, part of Insights from an Online Marketer.
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Jeff Layton: How can I get others to write about my business?…Lorrie Thomas Ross: Getting folks to write about your business, you can--I use the analogy…in sales, the more you require someone to do, the less likely you are to get the sale.…So here's an example.…Let's say you have a big event coming up that you want a journalist to cover…in the local paper.…If you write a press release that has the who, what, when, where, why, how, and…who cares all in there, and great headline, the subhead--that little secondary…line under the press release--the quote from the business leader, everything,…and you are able to literally spoon feed them their story, and they say, great,…thank you, copy-paste or there is almost little to no work to be done, your…chances of getting your story out there are much better.…
Let's say you want to be visible to an audience on someone's blog. You can offer…to guest write an article, but don't just email that blogger and say, hey, I'd…like to guest write for your blog. Go that extra level and say, I love what you…
- What is online marketing?
- Encouraging online conversations about your business and products
- Reacting to requests such as "make a viral video…now"
- Selling a story
- Finding success through blogging
- Keeping up with the latest marketing trends
- Starting a career in online marketing