Join C.C. Chapman for an in-depth discussion in this video Finding success as a content marketer, part of Insights from a Content Marketer.
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Let me share some of the traits of successful content marketers.…First and foremost, they are conversational. They are comfortable having a conversation with you.…They are not talking down to you, or at you; they are talking with you. They are having a conversation.…Another trait is that they listen really well.…No matter how big your company is, you have to listen to what's being said about you out…there, and react appropriately.…And finally, you're consistent.…You are creating on a consistent basis.…People want to know what they're going to get from you.…Yeah, you might have a one hit wonder.…
You might have that video go crazy, and that's all you ever have to do.…But let's face it; that's luck, and you cannot depend on luck.…If you are going to be successful, you've to create on a regular basis.…You have to be conversational, and you have to be able to listen to people out there.…The skills you need to be a successful content marketer are very similar to what…you need to be a journalist, or a storyteller.…
- What is content marketing?
- Getting started with a small budget
- Building a community
- Finding your "human" voice
- Publishing content regularly with an editorial calendar
- Measuring success