Join Lorrie Thomas Ross for an in-depth discussion in this video Finding new customers, part of Insights from an Online Marketer.
Jeff Layton: How do you find new customers? Is there a research that you can do?…Lorrie Thomas Ross: Tons of things that you can do.…There is the quantitative and the qualitative approach.…What I encourage every organization to do, whether your for-profit or nonprofit,…is to think about who your ideal customer is. And new businesses often think like…"I just have to go get customers." Think big and think positive and think, okay,…well, who is an ideal customer? Everything from they could be in a certain…geographic location, if it's a type of customer, whether it's a certain education…level or a certain demographic.…
So, I'd say first start with the heart, and then secondly, you can use things…like analytics to see where your website traffic is coming from, go look at your sales logs.…If you have a CRM, which is a customer relationship management system, see where your…best customers are coming from. This is a fun fact.…At my agency we actually keep an Excel spreadsheet, and we've done this for…
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