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- Understanding branding
- Looking at trends and a gallery of brands
- Positioning your brand in the marketplace
- Integrating images and style
- Developing a business promise
- Creating a style guide
- Trademarking your brand
- Tying together the print and web site design for a brand
- Avoiding common mistakes
Skill Level Beginner
Branding breathes life into your organization. It's how the distinction of your products, services, or concepts come alive. Howard Schultz of Starbucks said, "Customers must recognize that you stand for something." From your name, logo, promise, story, and messaging, it's time to own your brand to build and boost business. I recommend you go back to the exercise files that we've provided. Use these tools in a three-step process of assess, optimize, and new, to put your ideas into action.
What do you stand for? Is this communicated clearly? Grab the reins of your brand, so it shows what you stand for and helps you stand apart from the competition. Enjoy the journey!