Join C.C. Chapman for an in-depth discussion in this video Dealing with negative feedback, part of Insights from a Content Marketer.
Negative feedback is part of the Internet, it's part of life, it's part of -- if you…make something, or do something, not everybody is going to like it.…How you deal with it is just how you'd deal with it in the real world.…You react to it, you address it, you respond to it.…If someone had a bad experience with your product or service, talk to them.…Say hey, how can we make this better next time?…You're not going to be able to fix every problem; it's impossible, but if someone has gone to…the point of saying and complaining online, the biggest thing you can do is listen to them.…Say hey, we hear you.…
We're sorry, you had a bad meal, or we're sorry our product didn't live up to your expectations.…How we can make it better next time?…If you can fix it, fix it, but you're not going to always be able to. But ignoring negative…feedback is the worst possible thing you can do.…These people are already so passionate and emotional, that they're sharing their negative; they are ranting.…If you can turn that around with a positive experience, I guarantee you the passion that…
- What is content marketing?
- Getting started with a small budget
- Building a community
- Finding your "human" voice
- Publishing content regularly with an editorial calendar
- Measuring success