Join Drew Boyd for an in-depth discussion in this video Creating new services and processes, part of Business Innovation.
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Let's apply systematic…inventive thinking to a service.…Imagine you work for a large hotel chain.…One of the most important services…for any hotel is the hotel check-in process.…Let's use the division technique to create some new…innovative ways to better serve our customers.…You begin the division technique…by listing the components of the process.…The components are the steps of the process.…So be sure to list them in the same order…as how the process actually works.…
I suggest putting each step on a stickie note…so you can move it around a lot easier.…Here are the steps of the check-in process…beginning with making a room reservation…and ending all the way to where you unlock the door,…walk in and inspect the room.…Notice the level of detail of these steps.…I find that somewhere between eight and 15 steps…in a particular process is about the right level…of granularity for this exercise.…Not too detailed but not too broad either.…
Now pick a component, any step in the process…and then arbitrarily rearrange it somewhere…
In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- What is innovation?
- Understanding the myths about creativity and barriers to innovation
- Understanding the characteristics of innovative products and services
- Using the five techniques of Systematic Inventive Thinking
- Creating new services and processes at work
- Running innovation workshops
- Involving customers in innovation
- Mastering innovative thinking<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.