Join Drew Boyd for an in-depth discussion in this video Creating an attribute dependency matrix, part of Business Innovation.
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The attribute dependency technique is a bit…more complicated than the other techniques.…To make it easier to use I recommend creating…a two-dimensional matrix like the one here.…A spreadsheet program like Excel makes this easy.…To create a matrix you start by listing the internal and…external attributes of the product or service.…Let's use our example of a refrigerator to practice this.…The internal attributes of a refrigerator would include its…capacity, shape, weight, color, the function of the shelves,…type of compartments, number of doors,…its temperature inside and its brand.…
The external attributes would be types of food and…beverages inside, amounts of food and beverages,…family eating preferences and location in the kitchen.…As a rule of thumb I suggest you always include the…attribute of time in your list of external attributes.…Time could mean several things.…For example we could set time to mean time of day.…It could also be elapsed time.…You may want it to mean season of the year.…
It's totally up to you.…
In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
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- What is innovation?
- Understanding the myths about creativity and barriers to innovation
- Understanding the characteristics of innovative products and services
- Using the five techniques of Systematic Inventive Thinking
- Creating new services and processes at work
- Running innovation workshops
- Involving customers in innovation
- Mastering innovative thinking<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.