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- [C.C.] Hi I'm C.C. Chapman and today we're gonna be talking about storytelling and why it's important to you and your organization. Storytelling is a big topic so we're gonna step through it bit by bit. I'm gonna walk you through the process that I step through with my clients to develop a story. We're gonna talk about first determining a goal and why we're doing it the first place. Then we're gonna go through the creative brainstorming process where we come up with all kinds of ideas, throw against the walls, and see what sticks and then narrowing it down three or four things that are perfect that we're gonna move forward with.
Finally we're gonna talk about how you take those stories, make them a reality, and get them out to the world so they can start consuming them, enjoying them, and coming to your business. So come with me as we talk about business storytelling.