Join C.C. Chapman for an in-depth discussion in this video Building a community, part of Insights from a Content Marketer.
Using social media to get your content seen is a core part of content marketing.…Let's face it; you want to give your content wings and routes, you want to get it out there…for people to see, and social media makes that possible.…In the past, when you put a print ad in a magazine, or a television commercial, there wasn't a…way for me to easily share it with others.…Social media is all about sharing.…So make sure when you put your stuff out there, little things, like make sure that it's watermarked,…or has your URL somewhere on the video or the photo, so people can find you later.…
Put it on the social networks that are relevant for your audience.…Put it up on Facebook, and YouTube, and Vimeo, and Flickr, and all these other services, so…that people can see it, they can like it, they can comment on it, and they can take it…and share it, and embed it on their own sites.…That's where social media is so important to content marketer, because suddenly not…only do you have the megaphone of the Internet, but everybody who sees every piece of your…
- What is content marketing?
- Getting started with a small budget
- Building a community
- Finding your "human" voice
- Publishing content regularly with an editorial calendar
- Measuring success