Join Lorrie Thomas Ross for an in-depth discussion in this video Branding yourself, part of Insights from an Online Marketer.
Jeff Layton: It sounds kind of like we are talking a little bit about personal branding, and…you and I worked on a course together on branding.…Jeff Layton: Do you have any advice for people out there to personally brand themselves?…Lorrie Thomas Ross: It goes back to content. I've seen thought leaders position themselves and really…elevate their businesses as personal experts, and for personal branding, whether…its photography website design, law, whatever it is, by blogging, by sharing…your thought leadership. I think that's a great way to go.…A lot of folks buy their own domain name and they build their website, even if…it's a one-page website that just kind of has a bio. You have your Google+ account.…
I have a course on Google+ too where you can build your personal profile and…that gets picked up in the search engines.…There is an analogy we use at my company-- we call it TWD, what stands for Total…Web Domination, and it's a joke. Jeff Layton: That's a little aggressive.…Lorrie Thomas Ross: It's a little aggressive. We like to laugh and have a good time.…
- What is online marketing?
- Encouraging online conversations about your business and products
- Reacting to requests such as "make a viral video…now"
- Selling a story
- Finding success through blogging
- Keeping up with the latest marketing trends
- Starting a career in online marketing