Join Drew Boyd for an in-depth discussion in this video Attribute dependency in action, part of Business Innovation.
- View Offline
So let's apply the attribute dependency technique…to a common household appliance, a refrigerator.…The first step is to create your matrix.…You list the internal attributes…of the product or service.…You also list the external variables…around the product or service,…those things within the closed world…that vary about how and why the product is used.…Be sure to include both time and price…somewhere in your list.…You place these attributes in your matrix.…Internal and external along the left side…and internal attributes across the top.…
Next you X out those cells of the matrix…that are redundant or have only one variable.…You're ready to go.…Let's try a few of these.…Let's start with two internal variables.…How about cell C8?…You have the variables shape and number of doors.…The first question you ask yourself is this.…Is there a dependency now…in how refrigerators operate…between its shape and the number of doors?…In other words,…as the shape of the refrigerator changes,…the number of doors change.…
I can't think of any refrigerators…
In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- What is innovation?
- Understanding the myths about creativity and barriers to innovation
- Understanding the characteristics of innovative products and services
- Using the five techniques of Systematic Inventive Thinking
- Creating new services and processes at work
- Running innovation workshops
- Involving customers in innovation
- Mastering innovative thinking<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.