Join Drew Boyd for an in-depth discussion in this video Addressing common challenges, part of Business Innovation.
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When using the attribute dependency technique,…I want you to be aware of a few common challenges.…First, don't confuse components with attributes.…Components of a product or service…are generally the things that you can see or touch.…Where an attribute on the other hand…is a characteristic of a product or service.…It's something that varies about…that particular component or the product itself.…Be sure to make an attribute dependency matrix.…It's a bit more time consuming,…but if you take the time to do it right…the matrix will give you a great collection…of virtual products.…
It will help you stay organized…and see many new opportunities.…Make sure you create different…types of dependencies.…For example, you can create positive correlations.…As one attribute increases in magnitude…another attribute also changes…by increasing in magnitude.…You can also flip that relationship…so that it becomes a negative correlation.…As one attribute increases in magnitude,…the other attribute decreases in magnitude.…
That new type of relationship…
In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
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- What is innovation?
- Understanding the myths about creativity and barriers to innovation
- Understanding the characteristics of innovative products and services
- Using the five techniques of Systematic Inventive Thinking
- Creating new services and processes at work
- Running innovation workshops
- Involving customers in innovation
- Mastering innovative thinking<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.