Join Drew Boyd for an in-depth discussion in this video Addressing common challenges, part of Business Innovation.
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When using the task unification technique,…I want you to be aware of a few common challenges.…First, try not to pick obvious components…to perform a certain task.…If you find yourself looking…at the component list and asking,…"Gee, which of these components…"would be best to perform this task?"…You're not using the technique correctly.…You may end up finding one,…but it likely won't lead to a creative idea.…Instead, try to pick a component randomly,…or pick something that is nonobvious…or counterintuitive.…
The best ideas happen when you get a component…doing a job that it had nothing to do with…before you applied the technique.…Next, be sure to scan the closed world carefully…to spot the less visible external components.…Think of the example of the grocery store in Korea…that used subway stations to become…a new point of sale.…It's easy to overlook these innocent components…that are right under your nose so to speak.…You have to train yourself to consider…anything and everything that is right around…where the product is being used.…
In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
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- What is innovation?
- Understanding the myths about creativity and barriers to innovation
- Understanding the characteristics of innovative products and services
- Using the five techniques of Systematic Inventive Thinking
- Creating new services and processes at work
- Running innovation workshops
- Involving customers in innovation
- Mastering innovative thinking<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.