Join Drew Boyd for an in-depth discussion in this video Addressing common challenges, part of Business Innovation.
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When using the subtraction technique,…I want you to be aware of these common mistakes.…As tempting as it may be, don't look at just…the troublesome component to take out.…Taking out bad components to improve…the performance is not using…the subtraction technique.…Rather, it's fine tuning the characteristics…of the product to change the way it works.…For example, taking out the sugar in soda…to create a sugar free drink certainly creates…a new version of the original beverage,…but this is not subtraction.…
This is simply changing the recipe.…The subtraction technique for this soda example…would be removing something essential.…Maybe the water or the caramel flavor.…Next, always try to take out essential components…even if it seems absurd.…It may feel like you're ruining the product,…but try it anyway.…The key is to mentally visualize and focus…on what's left in the system, rather than…focusing on what's missing.…By seeing all the remaining components…as part of a new and useful configuration,…you'll overcome that initial terrifying feeling…
In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
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- What is innovation?
- Understanding the myths about creativity and barriers to innovation
- Understanding the characteristics of innovative products and services
- Using the five techniques of Systematic Inventive Thinking
- Creating new services and processes at work
- Running innovation workshops
- Involving customers in innovation
- Mastering innovative thinking<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.