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Skill Level Beginner
- Whether you're a designer, an art director, a marketing exec, or an ad creative, your daily challenges are likely centered around creating content that resonates with people, makes a connection, and drives an action. This content can be any number of things. Online video, posters, TV spots, installations, identity designs, marketing material, or integrated campaigns. Regardless of the medium, the goal remains the same.
To get as many people as possible, to experience it, and then act on it. We're gonna uncover the seven characteristics of creating compelling brand content. The measuring stick that helps us gauge the evangelistic potential of the ideas we generate. This course is all about creating content that will effectively engage an audience. And move them to action. And to illustrate that, we'll take a look at real world examples, of brands that are doing it right. Brands that have developed compelling ideas, focused on a powerful goal.
Genuine connection. Ready to get started? I'm Stefan Mumaw, and this is Ideas that Resonate. Let's rock.