In print publishing, we use bold and italicized fonts to emphasize text…content in different ways.…On the web, you can add tags to text content to achieve the same effect, but the…weight on the web is put on what action you are performing rather than the…stylistic approach you are using when doing so.…In other words, whereas in print, you talk about italicized or bold text, on the…web, you talk about emphasized and strongly emphasized text. Whether these are…actually italicized or bold is a decision for the designer.…The general principle of emphasizing text is pretty recursive.…
Emphasizing text is done to emphasize text.…What's important here is the word emphasize.…You're not adding stylistic elements to the text; you are actually emphasizing…it. And that's what we want to do.…The emphasis is something that happens internally in the reader, not something…that it happens on the page itself.…The accessibility benefit of emphasizing your text properly is two-fold.…First of all you are telling the browser that this is emphasized text and…
Author
Released
12/6/2011- Understanding the benefits of accessibility and SEO
- Evaluating screen readers for Windows and Mac
- Installing browser development tools
- Comparing sites that are SEO-friendly and SEO-unfriendly
- Defining a language for a page
- Creating better semantic markup with HTML5
- Marking up images and links properly
- Creating an accessible menu with an unordered list
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m
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Using the exercise files1m 59s
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1. Web Accessibility and SEO: Two Sides of the Same Coin
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2. Why Web Accessibility Matters
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3. Accessibility Tools for Web Developers
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4. Understanding How a Search Engine Sees a Web Site
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Installing SEO tools2m 30s
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5. Making Accessible and SEO-Friendly Text
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Using some new HTML5 tags4m 47s
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6. Adding Accessibility and SEO Info to Links, Images, and Other Content
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Marking up links properly6m 48s
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Marking up images7m 15s
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7. Creating Accessible and Searchable Navigation
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Goodbye
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Next steps3m 44s
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Video: Emphasizing content in paragraphs