Why with greater awareness of design and more public tools for their involvement it is even more important for designers to separate themselves and bolster their thought process. Bill Gardner discusses the importance of differentiating yourself by being prepared to provide clients with project reasoning that is both subjective and OBJECTIVE as well.
- You are now designing for…an incredibly mercurial industry.…Everyone has an opinion.…Everyone's a critic.…Everyone's an expert.…This trajectory used to relate…only to words and ideas.…But with the abundance of visual corkboards,…Pinterest, Dribble, Instagram,…and how-to resources,…the world is becoming more visually opinionated.…The good news is that people are embracing creativity…and are interested in design.…This generation will be more visually astute…and capable of forming their own pathways.…
On the flip side, the people who are…gaining enthusiasm for design,…and taking matters into their hands,…often aren't gaining the talent…and learning the skills necessary…to create successful designs or move the industry forward.…These design tourists may be able to find…or buy the pre-designed parts and pieces,…even design a few of their own to create a logo,…but they don't know how they got to where they are,…or what it says about the brand,…resulting in a lot of Monet designs…that look good from a distance,…but are a bit messy up close.…
Discover how logo trends get started and how they evolve. See how several, different designers were able to manifest a different successful solution using the same general concept behind a trend. You'll also learn where to look to find sparks for your next identity project that will allow you to launch into the vanguard of identifying trends before others.
- Detecting logo design trends
- Identifying marks and techniques to launch your next design
- Determining which elements captivate consumers
- Leveraging new ways to express dimension
- Shifting the use of shape and line to communicate strength