Bill Gardner explains how simple repetitive looping graphics in logo design can lure consumers into a level of comfort and familiarity. How transitioning colors can be used to draw consumers eyes through your design and create a level of interaction. Samples are presented that demonstrate the diversity of techniques used to achieve this effect.
- I'm going to share a little secret about myself.…I'm just a little obsessive-compulsive.…It pleases me that they finally came up with the term OCD,…because it helped me understand a few of my minor ticks.…Sometimes I see a fabric with great texture,…and I really need to touch it.…Not just with one hand, but with both hands.…Another habit I have is tracing a figure-eight,…or other kind of looping geometric pattern…with my finger on things.…Apparently it's not too uncommon of a condition.…
It's called stimming.…It's short for self-stimulation.…It's a common habit of repetitive actions.…It's about now that you're thinking one of two things,…either that's what's it's called.…I've been doing that for year.…Or, what in the world does this have to do with logo design.…Now, consider a few of these logos…by starting to trace their looping pattern…and stopping where you started.…If you can stop.…Also, note that a few of these use…transitioning color to draw you through the mark.…
Whether with your eyes or in your mind,…
Discover how logo trends get started and how they evolve. See how several, different designers were able to manifest a different successful solution using the same general concept behind a trend. You'll also learn where to look to find sparks for your next identity project that will allow you to launch into the vanguard of identifying trends before others.
- Detecting logo design trends
- Identifying marks and techniques to launch your next design
- Determining which elements captivate consumers
- Leveraging new ways to express dimension
- Shifting the use of shape and line to communicate strength