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Off shift: Exposing the hidden message

Off shift: Exposing the hidden message: Logo Trend Report 2016-2017
Off shift: Exposing the hidden message: Logo Trend Report 2016-2017

Typographic simplicity and its relationship to contemporary identity design is investigated using examples of recent rebrands. Bill Gardner introduces the concept of off-shifting typographic solutions to allow the relationship of letters to conjure up an entirely new meaning. Hidden messages are explored as they demonstrate an opportunity to turn simple logos into captivating puzzles.

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Skill Level Appropriate for all
1h 4m
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Skills covered in this course
Branding Design Logo Design Marketing Design Skills

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