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Letter block: Fitting the square

Letter block: Fitting the square: Logo Trend Report
Letter block: Fitting the square: Logo Trend Report

Bill Gardner explore the use of the common square to serve as the foundation shape for a variety of monograms and typographic logos. Reduction of letter-forms to simple geometry teaches the use of positive and negative space to serve as mazes to attract the consumers eye. More complex solutions with multiple words or acronyms are also explored and discussed with do's and dont's that will play to your advantage.

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Skill Level Appropriate for all
1h 4m
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Skills covered in this course
Branding Design Logo Design Marketing Design Skills

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