Bill Gardner explore the use of the common square to serve as the foundation shape for a variety of monograms and typographic logos. Reduction of letter-forms to simple geometry teaches the use of positive and negative space to serve as mazes to attract the consumers eye. More complex solutions with multiple words or acronyms are also explored and discussed with do's and dont's that will play to your advantage.
- I'm a terrible sucker for a beautiful monogram,…and over the last several years, the art of…personal aggrandizement has kept…many a designer well occupied.…Though monograms date back to 350 BC,…they met their true Renaissance…starting in the mid 18th century.…That's about when the family crest…we discussed earlier started to give way…to a more democratic identifying motif…that anyone could develop,…regardless of their station in life.…Now there's a pretty thin line between…a monogram and a letter-based logo.…
As compelling as most of these monograms are,…most were actually developed for a business or a product.…By the mid 19th century, catalogs were made available…with every three letter combination…with multiple iterations of each…for embellishment of linen, silver, jewelry,…or whatever item would best show off your station in life.…A longstanding logo consideration is to identify…a business or organization using their initial or initials.…Certainly that letter serves as a mnemonic device…or a clue to help consumers remember the name…
Discover how logo trends get started and how they evolve. See how several, different designers were able to manifest a different successful solution using the same general concept behind a trend. You'll also learn where to look to find sparks for your next identity project that will allow you to launch into the vanguard of identifying trends before others.
- Detecting logo design trends
- Identifying marks and techniques to launch your next design
- Determining which elements captivate consumers
- Leveraging new ways to express dimension
- Shifting the use of shape and line to communicate strength