Bill Gardner shares a smart way to add additional tone and interest to otherwise flat logo solutions. Learn the best way to make an otherwise basic image more dynamic with a simple graphic division of space. How to give a three dimensional essence top shields, cylinders, cones, and other devices that can be lifted from the page with light and shade.
- Photographers and illustrators are pretty much…cut from the same cloth.…The most accomplished in their individual professions…create the most compelling work…when they present their subject…with the greatest level of originality.…They judiciously select the angle and the lighting.…They stage the scene so that it will capture…the viewer and serve up something…that they've not seen before.…And as a logo designer, you are given the same challenge.…You are illustrating an idea,…and by presenting a unique perspective,…you can often shift your work…from a complacent also-ran into a dynamic solution.…
Look at these two photos of the Washington Monument.…Both good shots, but maybe the shot on the right…has a bit more interest since it captured…the stronger light play of shadow and highlight.…That angle may be responsible…for better describing the geometry of the monument…for someone unfamiliar with an obelisk.…The flat, head-on version is beautiful…but frankly it's, well, it's flat.…When we craft a mark, we get to control the perspective…
Discover how logo trends get started and how they evolve. See how several, different designers were able to manifest a different successful solution using the same general concept behind a trend. You'll also learn where to look to find sparks for your next identity project that will allow you to launch into the vanguard of identifying trends before others.
- Detecting logo design trends
- Identifying marks and techniques to launch your next design
- Determining which elements captivate consumers
- Leveraging new ways to express dimension
- Shifting the use of shape and line to communicate strength