Learn why enclosing a typographic solution is a time tested method of turning so many letters into a logo. With shifting preferences in the field of design, certain enclosure shape rise to the top. See why the idea of trimming or rounding opposite corners of a rectangle works when trying to create a standalone signature for a identity.
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- There's a long standing tradition of building containers.…They encompass what's important.…They help protect our belongings,…and if you dress them up,…contents that are otherwise unremarkable…suddenly take on a pretty good luster.…Especially when trying to lift a piece of type…into the category of logo or word mark.…An enclosure or whatever shape…seems to be the short hand language to get you there.…In past trend reports,…we've identified other trending shapes.…But this year, the number of rectangular boxes…with clipped or rounded opposite corners…is truly remarkable.…
Those dog eared rectangles are actually…an iteration of the hexagon…that was so pervasive two years ago.…It could be an artifact of that movement…or it could be the shape gives the impression…of an extruded box creating a modest illusion of dimension.…Or it may be that the designers…couldn't bring themselves to park another solution…in an unadorned box and felt the need…to dress the final product with a trim.…The real curiosity to me…is the consistent infatuation…
Discover how logo trends get started and how they evolve. See how several, different designers were able to manifest a different successful solution using the same general concept behind a trend. You'll also learn where to look to find sparks for your next identity project that will allow you to launch into the vanguard of identifying trends before others.
- Detecting logo design trends
- Identifying marks and techniques to launch your next design
- Determining which elements captivate consumers
- Leveraging new ways to express dimension
- Shifting the use of shape and line to communicate strength