Bill Gardner explains why it's critical to build a familiarity with a shifting field of iconography. Why different generations will be have greater comfort with different groups of symbols. Where those most important symbols of the future tend to come from and how you can keep up to date with them and access thousands of them free for reference and application.
- Digital technology shifts have designers working over time…developing a new set of international iconography.…Adolescents, children, even infants of today…are experiencing a very different visual dynamic…than generations before them.…For example, a cloud has a different meaning today…than a decade ago.…Depending on the setting and context,…a teenager is likely to look at a cloud icon…and think first of data storage…rather than rain.…Three curved lines stacked on top of…or next to one another,…no longer conjure thoughts of rainbows.…
But of communication, or more specifically,…that wifi is available.…Even a hamburger icon has been simplified…and given new meaning.…And here's a hint.…It has nothing to do with food.…Because logo design is based on symbolic references,…we've always relied on a basic consumer understanding…of elementary iconography.…With such a rapid expansion of symbols,…it's a fair assumption many of these…will never meet an awareness level necessary…to serve as universal reference points in our design.…
Discover how logo trends get started and how they evolve. See how several, different designers were able to manifest a different successful solution using the same general concept behind a trend. You'll also learn where to look to find sparks for your next identity project that will allow you to launch into the vanguard of identifying trends before others.
- Detecting logo design trends
- Identifying marks and techniques to launch your next design
- Determining which elements captivate consumers
- Leveraging new ways to express dimension
- Shifting the use of shape and line to communicate strength