Discover an evolving transparent building block that has gained greater notoriety over the last few years. How this simple curled shape has become familiar to consumers and is able to convey a broad variety of symbolism. From crafting the outside of a sphere to imitating a set of wide open arms.
- I'm not sure I'm going to actually name any stars here,…but I'm sure from time to time,…you've seen a new actor enter the movie scene…and in a year's time,…it seems they're everywhere you turn.…That instant stardom I'm sure is well deserved…and we have no idea how they achieved it.…But it always catches me off guard.…That's not too unlike my feelings for this next trend.…I will tell you that it's not uncommon…to see inklings of a trend for several years…before it starts to build traction with designers.…
You can tell me if you have any ideas…why this wonderful little design element…has become so immensely popular…in such a flash.…I refer to these as curls.…Descriptive words for this element appear elusive…at first blush.…A transparent race track oval…left in the oven just long enough to curl up on the edges…then ends up with a twist.…Frankly, it's somewhere between a Frito scoops…and a warped out snow board.…But with much more potential.…It's a pleasant shape, to be sure.…
But its function is less than evident.…
Discover how logo trends get started and how they evolve. See how several, different designers were able to manifest a different successful solution using the same general concept behind a trend. You'll also learn where to look to find sparks for your next identity project that will allow you to launch into the vanguard of identifying trends before others.
- Detecting logo design trends
- Identifying marks and techniques to launch your next design
- Determining which elements captivate consumers
- Leveraging new ways to express dimension
- Shifting the use of shape and line to communicate strength