Join Morten Rand-Hendriksen for an in-depth discussion in this video Who "owns" the blog?, part of Blogging for Your Business.
If you think about it, a blog is a lot of like a newspaper or a magazine. …You constantly publish new content, and you have multiple authors and …contributors who create this content. And just like a newspaper or a magazine, …you need to have an editorial hierarchy, with clearly defined roles, so everyone …working on the blog knows who they answer to. …And so, that the editorial decisions are consistent and in line with overall …company policies. On the strategy card, you have an …editorial map. Before we move on, we need to fill in …this map, putting a name to each of the tiers and ensuring that the roles and …responsibilities for each of these tiers are clearly defined.…
At the top, you find the editor in chief. This person is the de facto owner of the …blog, and is the person who answers for its contents. …The editor in chief has final say on what gets published. …She is responsible for ensuring that all content is in line with company and blog …policies and goals. Finally, she makes sure that the tone and …
- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks
Skill Level Appropriate for all
Insights from a Content Marketerwith C.C. Chapman17m 58s Appropriate for all
1. Blogging for Business: Core Concepts
Where does the blog live?2m 50s
5. Content Creation
Going live and beyond1m 16s
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