Join Morten Rand-Hendriksen for an in-depth discussion in this video Where does the blog live?, part of Blogging for Your Business.
The question, where does the blog live, might seem a little silly. …Well, it lives on the web, on a server, most likely on your server. …But that's not what I mean when I ask the question. …What I mean is, where does the blog live in relation to your other online assets? …This is an important question to answer early in the planning process. …Depending on what type of business you are working for, and how that business …uses the web, the positioning of the blog will vary greatly.…
The reason you want to think this through and make a decision about the positioning …of the blog. Is that it will impact how you handle …your online assets in the future. And it will also impact how the consumers …and customers interact with the same assets. …We're now moving to the strategy section, where we find the strategy card. …The front page of the strategy card will be used to draw a map of all your online …assets, and how they relate to one another. …The best way to get a handle on your online assets and how they interact is to …
- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks
Skill Level Appropriate for all
Insights from a Content Marketerwith C.C. Chapman17m 58s Appropriate for all
1. Blogging for Business: Core Concepts
Where does the blog live?2m 50s
5. Content Creation
Going live and beyond1m 16s
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