Join Morten Rand-Hendriksen for an in-depth discussion in this video What is a blog?, part of Blogging for Your Business.
Before we get down to business blogging, it's worth taking a slight detour and …looking at the word blog itself and what it means. …You probably heard many different inferred interpretations and you probably …also have your own understanding of what a blog is, and what the word means. …So let's take a look at the word blog, where it came from. …What it used to mean, and what it means today. …And based on that, make a definition we can use as a basis for our project. …The first person to use the word blog was Peter Merholz.…
This was back in 1999, and he derived it from the longer weblog, which was coined …by John Barger in 1997. Back then a web log or blog was basically …an online life log or journal. That's pretty close to the original …definition of a blog. Here from the Merriam Webster dictionary. …Blog, a website that contains an online personal journal with reflections, …comments and often hyperlinks provided by the writer. …In other words blogs were identified by common elements such as a reversed pro …
- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks
Skill Level Appropriate for all
Insights from a Content Marketerwith C.C. Chapman17m 58s Appropriate for all
1. Blogging for Business: Core Concepts
Where does the blog live?2m 50s
5. Content Creation
Going live and beyond1m 16s
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