Join Morten Rand-Hendriksen for an in-depth discussion in this video Using video, part of Blogging for Your Business.
Video is quickly becoming as important as text on the web and with good reason. …Videos are easy to digest and take less effort to watch than reading an article. …They can also be entertaining and informative in a way no written article can. …On the downside, videos are expensive to produce, and it's challenging to make …them appealing to the audience. But, if you have the resources and the …talent to make videos work. They can easily become the most important …marketing and communication asset in your overall strategy.…
Unlike text and images publishing video online requires specialized infrastructure. …You can't simply put a video file on a server and embed it on a page and be done …with it. Video files are large complex entities …that require rebuts server technology and the correct formats and players to work.. …And to add to the complication, we have a myriad of platforms from web browsers, to …tablets to smartphones. All with their own, audio synchronizes …and codices and players to take into consideration.…
- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks
Skill Level Appropriate for all
Creating an Effective Content Strategy for Your Websitewith Janine Warner1h 54m Appropriate for all
Insights from a Content Marketerwith C.C. Chapman17m 58s Appropriate for all
1. Blogging for Business: Core Concepts
Where does the blog live?2m 50s
5. Content Creation
Going live and beyond1m 16s
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