Join Morten Rand-Hendriksen for an in-depth discussion in this video Using the exercise files, part of Blogging for Your Business.
To visualize the process of planning, creating, and publishing a business blog, I've created a visual guide in the form of a cirle. As we move through the course, we move from stage to stage and the current stage is highlighted. Each stage comes with its own assets, including reference cards and documents to be used in the planning and creation of your business blog. These assets are provided in the exercise files for this course. The key message to take away from this course is planning, and that's precisely what the exercise assets will help you do.
The reference cards help you take note of key decisions in the planning process that in turn, will help you in building the blog itself. They can also help when you discuss the blog with management and other stakeholders in your company. So, when you see a card appear in one of the movies, bring out your own card and fill it in with your own content. That way, you'll have all the information you need when it's time to start building your business blog. To demonstrate this process, I'm going to use a fictional company, called Connetico, that sells green energy products and solutions. Connetico has a website, but wants to use a blog to get more customers and increase their footprint on the web.
Throughout the course, I'll fill out the cards with information for Connetico, and you can do the same for your company. Alright, let's get started.
- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks