Join Morten Rand-Hendriksen for an in-depth discussion in this video Understanding the web, part of Blogging for Your Business.
When publishing a blog or any other type of content on the web, it's important to …understand how the web works and how people can interact with this content. …Let's first look at how a webpage works. A server is connected to the web, on that …server there is a web document. You can open that web document using a …web browser and see its contents. In this scenario, each new webpage is a …new web document. Simple. …But when there's a lot of pages, or you want advanced interactive components, …like commenting, it gets tricky. Enter the CMS or Content Management System.…
A CMS allows you to use templates and a database to populate the pages. …That means instead of having a web server with one document for each page, you have …a web server with template files and a database. …And then, the CMS takes the appropriate template files and combine them with the …appropriate database content. To create the page in the visiting browser. …The advantage of the CMS is that the flow of information can also go in the other direction.…
- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks
Skill Level Appropriate for all
Insights from a Content Marketerwith C.C. Chapman17m 58s Appropriate for all
1. Blogging for Business: Core Concepts
Where does the blog live?2m 50s
5. Content Creation
Going live and beyond1m 16s
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