Join Morten Rand-Hendriksen for an in-depth discussion in this video Social media decisions, part of Blogging for Your Business.
Once you've picked the blogging platform you should also consider what social …media services you want to use and integrate with. …There are many options and which services you choose to go with, will depend on …your target market as well your budget. A Facebook page is a sound investment for …any company that targets the average consumer, and Facebook pages can also …easily be integrated with blogs. Twitter is a great tool to gather …information and interact with the average consumer, but it requires a lot of work …to maintain a popular Twitter profile. Many companies have a Twitter handle …mainly to address customer questions and complaints and this is a bare minimum in …my opinion. Google Plus is a bit of an unknown at the moment.…
You can choose to treat it like Facebook by setting up a company page and profile …or you can choose to use it a little like Twitter on a conversational basis. …The one thing to remember with Google plus is to set up Google plus authorship …for your blog and its authors. So the content gets linked together on Google. …
- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks
Skill Level Appropriate for all
Insights from a Content Marketerwith C.C. Chapman17m 54s Appropriate for all
1. Blogging for Business: Core Concepts
Where does the blog live?2m 50s
5. Content Creation
Going live and beyond1m 16s
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